How and why we behave is a funny old thing.

Here are some cracking sources of information ... some focus on the psychology (the individual mind) and some on the social (the space we operate in); and some on the psycho-social (the interplay between the two).

I'm of the view that we have the understand this all by understanding the connections between the two. And the impact they have, even (especially when) we don't realise it ...

As Malcolm Mcluhan says: "We're not sure who discovered water. But we're pretty sure it wasn't a fish".