The thing: big crises needing big change. Environmental degradation, economic dysfunction, poverty, inequality, racial, gender, religious, thought discrimination and prejudice ... you get the gist.
The problem: most of us, if not all at some point, deal with toobigtocopewith problems by ... um, not coping with them. We deploy the time-tested techniques of ignoring, playing down, denying, avoiding, "forgetting", passing the buck. Think of your last red bill, your overdrawn bank statement, your tax return, the call to the difficult relative, the weeding, the broken drawer, the "conversation" with the boss - if we "deal" with those relatively titchy problems by just swerving them, one way or another, then be in no doubt we do that with the Big Stuff. Big Time.
Which means if you're one of the creative disruptive types who have dedicated your life to trying to inspire those around us to look at them full frontal and roll our collective sleeves up to do something about it, you're probably chewing the carpet in despair right now.
As one of the Cafe Disruptif creative disruptors said recently, "I would love to get into the psychology of how people change their behaviours to becoming more involved in sustainability. Are there any patterns we could follow? Are there certain triggers? How could we facilitate this development? We could then use all this information to try and broaden our reach..."
The happy, happy answer, is that there is some brilliant help we can access on this. And we're going to collect every drop we can reach and create a fabulous smorgasbord of creative disruptive communication methods based on understanding what's going on in our heads, and in those people we're working to talk with ... have a browse and a comment below ...